Categories » Digital media

Brand Responses to Pride Month
June is Pride month; a chance to show solidarity and celebrate the LGBTQ+ community. Various brands show their support by changing the colours of their logos to rainbows, donating to LGBTQ+ causes, or creating pride-themed merchandise to sell. There (More)
Video Calls: Connecting the Disconnected or Causing Fatigue and Anxiety
The global coronavirus pandemic has caused many organisations and companies to work from home, turning instead to virtual platforms such as Zoom or Microsoft Teams to hold meetings and share ideas. I've been working from home since March when lockdow (More)
Social Media and the Spiral of Silence
The spiral of silence theorises that an individual will not discuss their opinion on a policy issue among friends and family, when they believe that this belief may leave them socially isolated. If their opinion is in line with the majority of the pu (More)
The Digital Divide
The internet continues to mean different things to different people, dependent on age, education, income, gender, health and social class. While 59 per cent of the global population, around 4.57 billion people, have access to the internet, this acces (More)
Did Opinion Leaders Cause Brexit?
The two-step flow theory of communications suggests that the media’s influence on the behaviour of the public is limited by opinion leaders. These are members of society who initially consume media content, interpret it considering their own beliefs (More)
Destination Marketing: The Future of Travel
Travel destinations across the world must compete in the global tourism industry in order to maintain their attractiveness. Destination authorities and national Governments must work together to promote a positive image of their location in a way tha (More)
Digital PR and Politics
The internet has played an ever-increasing role in determining the outcome of a General Election. In 2010, it is estimated that only around 34 per cent of people in the UK were active on social media, compared to more than 65 per cent in 2020 (Sta (More)
Has Digital Media Really Changed the World of PR?
"As more broadcast and print media outlets develop an online presence, activities like pitching stories to reporters, developing and distributing press releases, and measurement and evaluation of media coverage, have been updated, optimized, or reinv (More)
Hi there, and welcome to PRooze. Digital marketing has developed at an outstanding rate over the past few years, and it is easy to see why. The introduction of social media has meant that all organisations, especially those who have a smaller (More)
All the World's a Stage (The Pros and Cons of the Influencer)
Literally. When Shakespeare coined the memorable phrase in As You Like It in the 1600's, I highly doubt he knew the extent of its meaning. The current pandemic of COVID-19 has seen everything from theatres to zoos take a dramatic turn in how t (More)
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