Author: loh00061

After a Google Analysis was conducted using the keywords “Economic + Abuse”, the results showed that the Surviving Economic Abuse website sits second after National Domestic Abuse Helpline. Coming ahead of it’s main competitor Woman’s Aid.

However, when the keywords “surviving+economic+abuse” are entered, the Surviving Economic Abuse webpage comes up first, followed by the client’s Twitter account and then Facebook page in 4th place.

Instagram: When you type “surviving+economic” in the search bar, the Surviving Economic Abuse account appears up first.

Twitter: Searching “economic+abuse” in twitter is quite vague as it doesn’t limit the search to the UK only but by adding UK at the end of the search brings up the clients twitter page and their latest posts. They have 6,234 followers, the highest following in all social media platforms. There is nearly no public interaction and an average of only 30 re-tweets and around seven to ten likes on a popular post.

Results were the same when an incognito search was  conducted.

Facebook: The clients page appears at the top and has 435 likes in total. The posts do not receive many likes averaging around 7-10 on each post. The page shares a lot of opinion articles/surveys/books/survivor stories. They are not reaching all of their followers on these posts so not there is not much public engagement at all.

Download the game and help Mandy find the best financial path.

The game gives a fantastic insight into the mind of someone who suffers economic abuse and how they might see the situation, but also helps a possible abuser to re-think how they control others.

What path would you take?

Haggis Social Media Strategists are in the process of promoting a serious game through social media and online marketing.

The Help Mandy game is a mix between a trivia game and a quiz, similar to the personality tests that have increased within popularity over all the social media platforms.

The main objective of the game is to be played and enjoyed like a commercial game, but the ultimate goal is to alter an attitude, a behaviour or tackle the subject of economic abuse that would otherwise remain invisible or unheard of.

Katie O’Callaghan, Partner and Mediator of Boodle Hatfield, Dr Nicola Sharp-Jeffs, Founder and Chief Executive of Surviving Economic Abuse and Lottie Leefe, Wealth Planner and Founder of The Dura Society, came together to provide information to discuss the major aspects of economic abuse, guidance for those currently suffering for economic abuse and for those who may know of someone suffering.

Help is available for anyone experiencing economic abuse. Please  contact the National Domestic Violence Helpline on 0808 2000 247 or the Men’s Advice Line on 0808 801 0327.

If you are in immediate danger, please contact the police.