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Public relations in the digital age

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About

This blog discusses the impact of digital media on public relations theory and practice.

Posts are written by Lorna, a PR practitioner and M.Sc. Strategic Public Relations student at Stirling University.

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Recent blog posts

PR in the time of Covid: how technology has kept the practice going
Parler: the “non-biased” social media app gaining right-wing momentum
Brand responses to #BlackLivesMatter
Cyber threats: Why is the PR industry ignoring its own vulnerability?
How brands are building communities on TikTok

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