Metrics, Metrics, Metrics

How do you know if a PR campaign has been successful? How do you know what to tweak if it hasn’t? It all comes down to metrics and how you use them to your advantage. The thing is, there are
How do you know if a PR campaign has been successful? How do you know what to tweak if it hasn’t? It all comes down to metrics and how you use them to your advantage. The thing is, there are