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LinkedIn: Is It Worth It?
I've always been a bit wary of LinkedIn, not because I think it's an awful app or platform, but because it seems very beige when you compare it to Instagram, Facebook, and Twitter. I always had it downloaded on my phone because it was either already (More)
Brand responses to #BlackLivesMatter
The death of George Floyd sparked a global anti-racism movement. “Justice for George Floyd” quickly became the More)
PR in the time of Covid: how technology has kept the practice going
Back in March, the UK entered a period of lockdown in an attempt to stop the spread of Coronavirus. The public health crisis has not been easy on practitioners overall. The profession’s relatively strong job security has been shaken by announcemen (More)
Robo PR: are practitioner’s jobs at risk?
A recent guest blog by Eleonora Terzi on Wadds. (More)
Social Media and the Spiral of Silence
The spiral of silence theorises that an individual will not discuss their opinion on a policy issue among friends and family, when they believe that this belief may leave them socially isolated. If their opinion is in line with the majority of the pu (More)
The Digital Divide
The internet continues to mean different things to different people, dependent on age, education, income, gender, health and social class. While 59 per cent of the global population, around 4.57 billion people, have access to the internet, this acces (More)
Did Opinion Leaders Cause Brexit?
The two-step flow theory of communications suggests that the media’s influence on the behaviour of the public is limited by opinion leaders. These are members of society who initially consume media content, interpret it considering their own beliefs (More)
Destination Marketing: The Future of Travel
Travel destinations across the world must compete in the global tourism industry in order to maintain their attractiveness. Destination authorities and national Governments must work together to promote a positive image of their location in a way tha (More)
Digital PR and Politics
The internet has played an ever-increasing role in determining the outcome of a General Election. In 2010, it is estimated that only around 34 per cent of people in the UK were active on social media, compared to more than 65 per cent in 2020 (Sta (More)
Has Digital Media Really Changed the World of PR?
"As more broadcast and print media outlets develop an online presence, activities like pitching stories to reporters, developing and distributing press releases, and measurement and evaluation of media coverage, have been updated, optimized, or reinv (More)
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