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The Rise and Fall of TikTok
TikTok, owned by the Beijing-based internet technology company founded in 2012, is a video-sharing networking service that allows users to create short dance, lip-sync, funny and talented videos, and has been (More)
LinkedIn: Is It Worth It?
I've always been a bit wary of LinkedIn, not because I think it's an awful app or platform, but because it seems very beige when you compare it to Instagram, Facebook, and Twitter. I always had it downloaded on my phone because it was either already (More)
Brand responses to #BlackLivesMatter
The death of George Floyd sparked a global anti-racism movement. “Justice for George Floyd” quickly became the More)
How brands are building communities on TikTok
When Grunig referred to digital media as the “latest fad in public relations” in 2009, he may not have imagined that by (More)
Parler: the “non-biased” social media app gaining right-wing momentum
Parler, named after the French word meaning “to speak”, is a social media app that describes itself as a “non-biased free speech driven entity”. Shortly after its launch in 2018, it received More)
Digital PR and Politics: Part II
In my blog post entitled ‘Digital PR and Politics’ I discussed the way in which the internet and social media has ultimately changed how General Elections a (More)
Social Media and the Spiral of Silence
The spiral of silence theorises that an individual will not discuss their opinion on a policy issue among friends and family, when they believe that this belief may leave them socially isolated. If their opinion is in line with the majority of the pu (More)
The Digital Divide
The internet continues to mean different things to different people, dependent on age, education, income, gender, health and social class. While 59 per cent of the global population, around 4.57 billion people, have access to the internet, this acces (More)
Destination Marketing: The Future of Travel
Travel destinations across the world must compete in the global tourism industry in order to maintain their attractiveness. Destination authorities and national Governments must work together to promote a positive image of their location in a way tha (More)
Collective Intelligence in the Post-truth Era
“None of us can know everything; each of us knows something; and we can put the pieces together if we pool our resources and combine our skills.” In a world dominated by post-truth politics, these words by Henry Jenkins in his book, Convergence Cu (More)
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