Visitor attractions featured in Outlander have soared to 67% say Glasgow Caledonian University.

By Katherine Rosenius
Visitor attractions in Scotland have soared due to hit TV show Outlander. Outlander is a popular STARZ show based on historical novels written by Diana Gabaldon. The historical accuracy of the show must, for obvious reasons, be questioned as its’ genre is not only regarded as Historical Fiction but also as Fantasy, Drama, Adventure and Romance.
Gabaldon claims to Parade.com “The history/historical detail in the books is as accurate as history is, i.e., what people wrote down wasn’t always either complete or accurate, but they did write it down” Considering her statement, it seems that she has authored her book based on history itself, even though the stories in our history books have the potential of being false.
However, regarding the show’s adaptation of the book, Gabaldon admits the TV show has a certain pressure to make things more fantastical or exiting for the viewer that the books would not.
The series has astonishingly resulted in a dramatic increase in tourism to certain locations in Scotland, so much so that Diana Gabaldon received an International Contribution to Scottish Tourism award following the published paper by VisitScotland, ushering how sites used in the filming of the STARZ show have seen visitors soar.
Visiting the different sets, “Set-jetting,” as the publication calls it, became a trend in Scotland partly due to Outlander. Where “Visitor numbers to attractions featured in the show have soared by 67%”, says Glasgow Caledonian University’s twitter account @CaledonianNews
Malcolm Roughead, the chief executive of VisitScotland, said: “The impact of Outlander on Scotland has been truly extraordinary. It has been amazing to see the global reaction to Diana Gabaldon’s stories of adventure, romance, and Scottish history – and the subsequent television adaptation – and seeing it translate into visitor growth for Scotland.”
Fiona Hyslop, the cabinet secretary for culture, tourism, and external affairs, added: “Scotland’s wonderful landscapes, rich history and culture continue to captivate visitors from home and abroad, making tourism one of our most important industries.” (BBC)
The show has generally been well received with mentions of it not being for the feint hearted. As the series is already coming to its 7th season there has been a slight decrease in the average audience of just 520’000 per episode in season 6. Comparing this with the 810’000 for season 5 and 1.51 million in season 3.
This, however, is a phenomenon well known with many shows being cancelled or discontinued after many seasons. Now it is up to STARZ and the writing team for Outlander to tell how many more seasons of this historical fantasy we will get to see.