Digital Dinosaur

Joining the Digital Age of PR & Technology

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- First Blog ever!

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The story behind the digital dinosaur blog.

About This Old Dino

I am a communications professional and a digital dinosaur trying to join the 21st Century when it comes to using social media. On this Blog I try to get to grips with technology and discuss how social media is impacting PR.

Blog Posts

The Power of Social Media: A modern examination of the hypodermic needle/magic bullet theory
Are organisations really committed to two-way dialogue through online/social media?
Has digital media encouraged the propagation of propaganda and is it sending us back to the past instead of into the future?
Has the role of the gatekeeper changed in the advent of social media?
Speak out and be heard! How has Digital Social Media given publics a new voice and how does this affect PR?
“Ready and On Guard!” The challenges for PR practitioners in the wake of social media
Fake news: Can stakeholders and companies really trust what they read on social media?
Convergent media: Is this the end of the road for journalism?
First Blog ever!

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