LinkedIn: Is It Worth It?
I’ve always been a bit wary of LinkedIn, not because I think it’s an awful app or platform, but because it seems very beige when you compare it to Instagram, Facebook, and Twitter. I always had it downloaded on my
Video Calls: Connecting the Disconnected or Causing Fatigue and Anxiety
The global coronavirus pandemic has caused many organisations and companies to work from home, turning instead to virtual platforms such as Zoom or Microsoft Teams to hold meetings and share ideas. I’ve been working from home since March when lockdown
The Rise and Fall of TikTok
TikTok, owned by the Beijing-based internet technology company founded in 2012, is a video-sharing networking service that allows users to create short dance, lip-sync, funny and talented videos, and has been incredibly popular with many throughout lockdown. They’re in the
Brand Responses to Pride Month
June is Pride month; a chance to show solidarity and celebrate the LGBTQ+ community. Various brands show their support by changing the colours of their logos to rainbows, donating to LGBTQ+ causes, or creating pride-themed merchandise to sell. There are,
The Power of the Website
Nowadays, every business and organisation has a website. They’re pretty reasonable to run cost-wise, you can adapt them to fit your purpose and you can include an e-commerce section to sell goods online, but so often they are overlooked and
Metrics, Metrics, Metrics
How do you know if a PR campaign has been successful? How do you know what to tweak if it hasn’t? It all comes down to metrics and how you use them to your advantage. The thing is, there are
Let’s Talk About Blogs, Baby
Blogs have revolutionised that way public relations professionals talk about products, peoples, and campaigns, but are they really all they are cracked up to be?
All the World’s a Stage (The Pros and Cons of the Influencer)
Literally. When Shakespeare coined the memorable phrase in As You Like It in the 1600’s, I highly doubt he knew the extent of its meaning.
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