Frozen food is a big ally for households, reducing cooking time and guaranteeing good taste.
Food-freezing technology has improved significantly in recent years. Not only does it keep food fresher, but the quality also lasts longer. (Japan has an amazing variety of frozen food, as introduced in the video below.)
My friend C, who works part-time at Konbini, said:
“All the hot snacks sold in the shop come in frozen. The freezer is always full of frozen food before it is fried. And we also have a good range of frozen food that customers buy. I often see people buying udon noodles, pizza, and various prepared foods on their way home.”
Instead of increasing prices, Lawson is working to strengthen its frozen food range, according to Diamond Press. Frozen food products will enable the company to reduce energy waste in providing hot food or running freezers. Based on this, the price of products can also be reduced. In other words, eliminating energy losses means that prices can stay the same. In addition, logistics costs can be reduced. Chilled products are delivered to shops two or three times a day. However, as the frozen food market expands, deliveries can be reduced to one delivery per day. However, there’s a certain concern about making frozen foods more prevalent. In fact, when it comes to frozen food, consumers in Japan tend to value it less than refrigerated ones.
Food Freezing is based on improved technology and considerably better quality. Quality is high, cheap, and tasty, and frozen food is good for the environment. In the face of rising prices, frozen food will be an excellent solution for gaining consumer popularity without raising prices.
Konbini has been trying various measures, such as introducing shrinkflation and importing more frozen foods, ever since the living cost started rising. However, none of us yet know whether the store will succeed in maintaining its popularity among users.
#livingcost #costofliving #shrinkflation #frozenfood #konbini #japanesefood