The Encoade project is a research-based, voluntary association created to apply rigorous research and academic methods to societal issues.
We work with third sectors organisations in Scotland to provide insights and intelligence that inform and assist their strategies. We merge design and data science to ‘package’ important information in accessible and understandable manners.
Our main research and application focus are:
- EDUCATION
- EQUALITY AND DIVERSITY
- SOCIAL INCLUSION
We work to provide data-driven creative and communication-informed insights to organisations that, with their work, want to raise awareness about important societal issues. We have worked with Credit Unions, mental health charities and organisations, and researchers involved in raising awareness about learning disabilities.
Our research interests and areas of specialisations:
- Graphic and Interactive Design
- Social Media Analytics
- Data Analysis
- Consumer Behaviour and Audience Research
- Targeting and Segmentation