Back Issues: Event 1 Digest

The launch issue of a magazine tends to flaunt its novelty, but the much-delayed  start to this project was focused more on backstory.

The network’s first meeting (24 February 2021) began with a short talk by Patrick Collier, developing the themes of his blog post ‘Six or Seven (or so) Ways to Read a Magazine’. This was a rich tour d’horizon of the magazine in theory, unpacking the multi-voicedness, seriality and objecthood that make these artefacts what they are. What sort of critical – or uncritical – gaze is appropriate to the magazine, Collier asked, linking several milestones in periodical studies to recent ‘method wars’ in literary studies. Exploring the value of close, distant and ‘just’ reading, alongside questions of genre and materiality, this was a highly stimulating introduction to the field.

One of its pioneers, Margaret Beetham, emphasised ‘how the formal qualities of the periodical are shaped by its particular relationship to time’.[1] And the cultural work that magazines do, Collier argued, is caught up with their iterative nature. In examining specific titles we should attend to their ‘open’ and ‘closed’ qualities from issue to issue (rather than tethering a single article firmly to its date of publication). A cultural review might respond to unfolding events from a variety of perspectives, inviting readers to participate (via letters pages) and to navigate the mixed-genre text in their own way (open), but it will also construct a consistent persona, publishing schedule and implied reader across time (closed).

Commercial magazines may have a mission statement of sorts, but we take it with a pinch of salt, knowing that advertising and circulation are the foremost considerations. Non-commercial magazines, Collier noted, are in some ways easier objects for cultural historians to handle: even if they include a wide range of material and voices, they are usually led by a small group committed to ‘making its meanings stick’ rather than generating profits.

For the Scottish magazines at the centre of our interest, their typical smallness (of circulation, of dramatis personae), uncommercial aims and strength of editorial mission (often activist or avant-garde) will often lean toward the ‘closed’ pole of Beetham’s helpful rubric. At the same time, the majority of these titles are passionately engaged in ‘opening the doors’ of cultural and political change in Scotland, focused on generating new ideas, publics and connections.

And here, perhaps, is a notable feature of periodicals linked (in varying degrees) to a wider nation-building project. For many of our target titles, the implied subject and audience is ‘Scotland’, so that journals and reviews focused on Scottish poetry, Scottish feminism or Scottish constitutional change have a stable structuring interest and ‘field’ (closed) which they are actively shaping, expanding and contesting (open); all in ways that tend to naturalise the national frame they treat both as a cultural given and a prompt to action and critique.

We might say that periodicals such as Question Magazineprofiled here by Ben Jackson – ‘cover’ a domain of Scottish cultural and political life they also help to ‘constitute’ and solidify, its fortnightly reports helping to make this world both discursively and materially real, available to purchase in newsagents and bookshops. One of the interesting features of these magazines is how their formally ‘closed’ features – including the notable absence of women contributors – sit alongside their more ideologically ‘open’ aims and qualities, generating fresh national possibility, community and identity.

Questions of audience are of special interest for periodicals directly engaged in politics, alliance-making and mobilisation. Rory Scothorne noted the history of revolutionary newspapers as surrogate political organisations, an often ‘closed’ and hierarchical locus of debate sharing features with the vanguardist party (and often providing a source of income for party activity). The recent work of Lucy Delap (on the print-culture of British feminism) was noted for its relevance in studying magazines as modern political and rhetorical forms, and Patrick Collier noted the broader importance of periodicals in constructing ‘counter-public spheres’.

In these ‘parallel discursive arenas’, Nancy Fraser argued, ‘members of subordinated social groups invent and circulate counterdiscourses, which in turn permit them to formulate oppositional interpretations of their identities, interests, and needs’.[2] We can readily see how this description fits many of our Scottish titles, but might also observe the paradox of conceiving the national public (real or potential) as a subaltern counter-public – a paradox much easier to glimpse after two decades of devolution and the rapid consolidation of a Scottish democratic system.

Speaking from the archivist’s point of view, Graeme Hawley highlighted the practical and classificatory challenges that accompany the definitional conundrums outlined in Collier’s introduction: what exactly is a magazine, viewed in terms of its physical dimensions, publishing schedule, balance of visual and textual material, and so on? How can the dizzying variety of their content, and the embedded knowledge they ‘accidentally’ capture (e.g. the way a demolished building looked in a photograph from 1960), be tagged or catalogued for disaggregation and research, using digital finding aids? These reflections recall Beetham’s point (cited by Collier) that the magazine is ‘not so much a form in its own right as an enabling space for readers traversing the items they encounter’. How can this ‘enabling space’ be mapped for others, and made accessible to readers physically remote from archival collections? At the encouragement of the group, Hawley agreed to write a separate SMN blog developing these thoughts. The network will return to the question of digitisation later in the year.

This was a rich and dynamic conversation I can’t fully summarise, but here are a few points and observations that lodged in my memory:

        • Ben Jackson was the first of several (including the author of this blogpost) to confess having used magazine articles as ‘disaggregated’ historical fodder, rather than (as Collier suggested) ‘reading magazines closely as magazines’. Collier noted the inevitability of selectivity in using magazines for teaching or research, and offered generous absolution.

       

        • Reflecting on her own time with the Cencrastus editorial collective, Glenda Norquay complicated the image of politically driven magazines as ‘closed’ organisations. Although there may be an agreed editorial agenda, the nature of such magazines demands unpaid work at different levels and also a turnover of editorial staff, which can produce a degree of instability. An unchanging masthead can also conceal multiple perspective and evolving internal views.

       

        • Charlotte Lauder pointed out that mass-circulation commercial magazines can also have strong viewpoints, and directed our attention to publishers and proprietors (not only editors and contributors) in studying these agendas. Charlotte’s own work on The People’s Friend, owned and published by the Liberal MP for Dundee John Leng prior to its sale to DC Thomson, is a fascinating example.

       

        • Alex Thomson noted the importance of state patronage and public subsidy, especially via the Scottish Arts Council. In addition to their own strong agendas, most of our Scottish magazines would also face the imperative of satisfying the funding body (within a distinctive ‘double arm’s length’ regime prior to devolution, enjoying greater autonomy from government). This support was often premised on the publication of original literary content (poetry and short stories), effectively cross-subsidising these magazines’ more contentious offerings (for which the SAC was not paying and was not strictly answerable).

       

        • Malcolm Petrie noted the ‘interlinked’ nature of these Scottish magazines, and the many lines of affiliation (and occasional discord) by which they were knitted together. How might we approach them as a collection of titles, instead of separate entities? Patrick Collier observed that magazines always exist in dialogue with each other, and suggested framing our research agenda in a way that spotlights the threads of debate between magazines, thus foregrounding the broader ‘ecology’ in which they interact.

       

        • Nikki Simpson noted some of the practical challenges and potential of archiving magazines, and outlined her own plans to establish an International Magazines Centre in Edinburgh. The special challenges of copyright for digitisation will be a key focus of the network in later events.

       

      We rounded off the meeting with some planning discussion relating to upcoming activity (events, podcasts, interviews), and further details of the edited book project in development. The editors will be commissioning chapters later this year, with a preference for cross-disciplinary perspectives and co-authorship of chapters. Further details and a call for papers will follow soon.

      This much-delayed start to the network’s activity was truly heartening, and we look forward to our next meeting.  Prompted by Patrick Collier’s short bibliographic tour of periodical studies, we thought it might be helpful to compile a mini-bibliography on the Scottish contexts of our target magazines.


    • [1] Margaret Beetham, ‘Open and Closed: The Periodical as a Publishing Genre’, Victorian Periodicals Review 22.3 (Fall, 1989): 96-100 (p. 97).

      [2] Nancy Fraser, ‘Rethinking the Public Sphere: A Contribution to the Critique of Actually Existing Democracy’, Social Text 25/26 (1990): 56-80 (p. 67).

       

Profile: Question Magazine

A key aim of the network is recovering lost or forgotten magazines. Ben Jackson revisits Question Magazine, ‘the independent political review for Scotland’

On 6 September 1977 Neal Ascherson, at that time political correspondent of the Scotsman, confided to his diary some gloomy observations about the publishing scene in Scotland: ‘As Tom Nairn predicted to me a few days ago, the publication of Q magazine is stopped. The figures are sickening. The circulation was down to about a thousand (max. 1500 a few months ago), and only five out of 2000 libraries in Scotland, and only two universities out of eight subscribed.’ Ascherson was struck by the incongruity of this failure taking place at the very moment that Scottish politics and culture had never seemed more dynamic: ‘It’s unbelievable that in the most important decade of its recent history, at the moment when the country should be alive with fateful debates, Scotland can’t support one serious political review.’[1]

Q magazine – or, to give the publication’s full title, Question – has not subsequently acquired the cult status now enjoyed by publications such as Radical Scotland or Scottish International, nor has it been subject to the same level of academic attention. It was fated to have a shorter lifespan – running from October 1975 to August 1977, a total of 34 issues. Crucially, it did not embody an obvious political or cultural agenda that would enable it to be easily slotted into subsequent historical narratives. Nonetheless, the magazine was an audacious presence in Scottish public life that deserves to be more widely discussed. Q was an attempt to produce a regular magazine of political and cultural commentary in Scotland in the same vein as the New Statesman, the Spectator, or even the Economist. It was not intended to be a small-scale publication circulated among the cognoscenti but rather an influential public forum sold in newsagents while a new Scotland confidently awaited its devolved destiny. The first issue announced the magazine’s mission: ‘Q is an independent political review for Scotland, not tied to any political party. It is the editorial policy of Q that the review is open to interesting contributions, whether they agree with Q’s opinion or not. With the coming of the Assembly there is clearly a great need for a review such as Q.’[2]

It was certainly true that the pages of Q published contributions from all sides of the political debate in Scotland. But there was also some artifice in this description since the team behind the magazine had a discernible leaning towards the SNP. The founder and editor of the magazine was Peter Chiene, a lawyer and supporter of the SNP. He produced the magazine with a small editorial board: Alfie Donaldson, a law lecturer originally from Northern Ireland but based in Edinburgh; Michael Grieve, the prominent journalist and former Vice-President Publicity of the SNP (and of course son of Christopher Grieve/Hugh MacDiarmid); and, perhaps most intriguing of all, Alexander ‘Sandy’ McCall Smith, at that time a legal academic but later of course the world-famous novelist who authored The No. 1 Ladies Detective Agency series (McCall Smith officially became Q’s deputy editor later in its run). Michael Spens, the architect and critic (and SNP parliamentary candidate), was also added later to the editorial board.

Q initially appeared monthly, in a compact 24-page format, before moving to a fortnightly publication schedule from October 1976 (No. 13). The fortnightly magazine increased its size to tabloid and reduced the page count to 12. In design terms, Q was an orthodox, even rather dry, publication: print was laid out across several columns with the odd pull quote to break up the text. Initially, there were few images beyond the cover, a cartoon or two, and the occasional photo. The use of images increased markedly when the magazine shifted to its new tabloid format and by the end of its run Q’s design had become much slicker. Editorially, the magazine followed analogous publications edited from London in providing a powerful blend of serious political commentary; in-depth coverage of business and science; and a strong culture section that afforded plenty of space to the high arts and book reviews. Longer features were mixed with regular fixtures such as a diary-style set of short observations on the news, ‘Flyter’; a short editorial column expressing Q’s official view; a letters page; and a crossword. What set Q apart from, say, the New Statesman or Spectator, obviously, was that it viewed the world through a distinctive Scottish lens.

Reading Q now is to be reminded of the vibrancy of Scottish political culture in the 1970s – a time of high hopes and trenchant debates, populated by a cast of fascinating characters, many of whom would continue to play a significant role in Scottish and British public life well into the twenty-first century. Q’s contributors included an eclectic list of luminaries such as Neal Ascherson, Alan Bold, Gordon Brown, Henry Drucker, Owen Dudley Edwards, Duncan Glen, Christopher Harvie, James Hunter, Neil MacCormick, Stephen Maxwell, Edwin Morgan, Tom Nairn, Jim Naughtie, George Reid, Malcolm Rifkind, David Steel, Jim Sillars, Teddy Taylor, Brian Wilson and many others. As this list suggests, a major deficiency of Q was that it printed almost no articles by women and provided only the most meagre coverage of the women’s movement (in this it was representative of the deficiencies of Scotland’s 1970s political culture more generally). As best I can tell (some articles were written anonymously and some writers used initials rather than full first names), only three female authors ever wrote feature-length articles for the magazine: the author Naomi Mitchison (twice); the then director of the Edinburgh Film Festival, Lynda Myles; and Alison Bruce, a researcher at Glasgow University. There was also a strong public and voluntary sector representation among Q authors: many of the pieces in a given issue were written by academics, politicians, and employees of pressure groups and charities, with journalists making a respectable showing as the principal representatives of the private sector.

Despite these limits, the pages of Q provide a fascinating window into a period in which the structure of contemporary Scottish politics was taking shape. Looming over everything was the question of devolution. When would it happen? What would it look like? But hovering behind those questions were the rise of the SNP and the possibility of independence. Q hosted animated debates about each of the four main parties and Jim Sillars’s new Scottish Labour Party (SLP); European integration; the implications of North Sea oil; land-ownership and the Highlands; the Scottish universities and their relationship to devolution; the Scottish cultural scene; Irish nationalism; the rise of nationalism in Quebec; and many other topics. Q also prepared for devolution by investigating the delivery of Scottish public services and the scope for their improvement when a new assembly took charge. Health, education, housing, local government, the legal system, and policing were all treated in depth.

The quality of the writing was usually high. Tom Nairn contributed several scintillating articles that are essential to understanding his level of practical engagement with Scottish politics in this period (as a member of Sillars’s SLP), as opposed to his more Olympian pronouncements in his contributions to New Left Review.[3] The SNP theorist Stephen Maxwell was also a regular contributor, penning an important review of Nairn’s book, The Break-up of Britain (1977). Maxwell also engaged the Labour MP John Mackintosh in a fascinating exchange that illuminated the emerging fault-line between Labour devolutionists and independence supporters that was in the event delayed by twenty years because of the failure of devolution to launch in the 1970s.[4] Q hosted a lively debate about the politics of the 7:84 theatre company and their seminal play The Cheviot, the Stag and the Black, Black Oil.[5] Neil MacCormick used Q to challenge the SNP orthodoxy that it would secure a mandate for independence by winning a majority of Scotland’s parliamentary seats. MacCormick argued that a majority of votes rather than seats would be necessary to secure democratic legitimacy for a new Scottish state.[6] This is just a flavour of the range of analysis aired in Q, though it does underline that the magazine’s most influential work tended to be penned by supporters of independence. Some intriguing names and juxtapositions were also to be found among the book reviews, such as David Trimble reviewing Robert Fisk’s book on the recent Ulster Workers’ strike; Ted Cowan reviewing Christopher Harvie’s Scotland and Nationalism; and Donald Campbell reviewing William McIlvanney’s Laidlaw (‘a kind of Glasgow Kojak’).[7] Appropriately, the final issue included a cover feature by Peter Chiene celebrating the 85th birthday of Hugh MacDiarmid. Chiene argued that MacDiarmid’s great achievements in poetry had yet to be matched by Scots in other fields, notably fiction and political theory. But he was optimistic that the rise of the SNP at least indicated that new Scottish political thinking was underway, even if it had yet to attain the heights exemplified by MacDiarmid’s work.[8]

Q was sadly not to play any further role in fostering this novel political thought. Neal Ascherson, for one, felt the loss of the magazine keenly and vented to his diary about the failures he thought it revealed in Scotland’s intellectual infrastructure:

For journalists, Q was quite indispensable, the only place where really free and intellectual argument, as well as many very practical suggestions, took place in print. If Hibernia has a circulation of 20,000 in a smaller country, why could Q not have reached a miserable six or seven? Too ‘Edinburgh’, too identified with the SNP? The real trouble is the extreme weakness and stuntedness of the political intellectual here, and reluctance to commit money and time. Can there only be 1500 people who want to speculate on their country’s future and understand its present, when so many hundreds of thousand vote for a new future?[9]

Ascherson’s lament remains a resonant one for anyone interested in publishing serious analysis about Scotland, even (or perhaps especially) today.


Ben Jackson is Associate Professor of Modern History at Oxford University. He is the author of The Case for Scottish Independence: A History of Nationalist Political Thought in Modern Scotland (CUP, 2020).

[1] Neal Ascherson, ‘Devolution Diary’, Cencrastus, No. 22, 1986, p. 51.

[2] ‘What is Q’, Q, No. 1, October 1975, p. 24.

[3] For example, Tom Nairn, ‘The Radical Approach’, Q, No. 10, July 1976; ‘Scotland the Misfit’, Q, No. 13, 8 October 1976; ‘1931 – A Repeat Performance?’, Q, No. 14, 22 October 1976; ‘Revolutionaries Versus Parliamentarists’, Q, No. 16, 19 November 1976.

[4] Stephen Maxwell, ‘Review: The Break-Up of Britain’, Q, No. 31, 24 June 1977; ‘The Trouble with John P. Mackintosh’, Q, No. 24, 18 March 1977; John Mackintosh, ‘The Trouble with Stephen Maxwell’, Q, No. 26, 15 April 1977.

[5] Ian Bayne, ‘Ideology and 7:84’, Q, No. 3, December 1975; John Forsyth, ‘7:84 Replies’, Q, No. 4, January 1976.

[6] Neil MacCormick, ‘The Mandate Question’, Q, No. 12, September 1976.

[7] David Trimble, review, Q, No. 3, December 1975; Ted Cowan, ‘The Reds and the Blacks’, Q, No. 29, 27 May 1977; Duncan Campbell, ‘MacLaverty and McIlvanney’, Q, No. 29, 27 May 1977 (quote at p. 10).

[8] Peter Chiene, ‘Poets versus Philosophers’, Q, No. 34, 26 August 1977.

[9] Ascherson, ‘Devolution Diary’, p. 51.